In 1972, Lino Dainese wanted to make Italian high-quality motorcycle clothing accessible for everybody. He founded the brand that same year and started making leather motorcycle pants in a small workshop in Movena, Italy. Now, Dainese specializes in making innovative, high performance sport clothes for bikers, winter sport enthusiasts and mountain bikers. The company has grown in popularity with casual riders and professionals and is now market leader for protective comfortable clothing.
Because of the great quality of Dainese, it is not surprising that many famous MotoGP drivers drive with Dainese gear. Giacomo Agostini, 15-times world champion, was already protected by Dainese since 1976. Today, many famous drivers drive with Dainese gear, including Valentino Rossi, Joan Mir and Pol Espargaro. Partly thanks to their input, Dainese has grown to a large and well-known brand.
All Dainese gear meet high safety standards. In 1993, they introduced their own laboratory to test and improve their products to be able to offer the best quality. The standards that are developed with this laboratory are applied on motorcycle pants, motorcycle jackets, boots, and gloves. This makes sure you can hit the road safely with your Dainese gear. Next to safety, comfort is also very important. Ventilated back protectors are just an example of comfortable and safe innovations.