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Our history in a nutshell.

The summer Olympics take place in London, solo-sailer Laura Dekker arrives at Sint Maarten after a journey of 518 days, Dutch government Rutte I falls and Felix Baumgartner parachutes down from a height of 39 kilometers: it all happened in 2012. But in Nieuwkuijk, a small town in the south of the Netherlands, somethings brewing as well: our founder Rob Hannink registers his new company Motorhelmetsonline B.V. at the Dutch Chamber of Commerce. That of course happened for a reason! In the ཆs online shopping begins to take serious shape, but to Rob's surprise and frustration, this is not the case at all for motorcycle clothing. The industry is fragmented; local motorcycle stores usually have a rather limited selection of helmets, clothing, and accessories, and often from the same brands. Rob often hears arguments from the industry that "motorcycle helmets have to be tried on first", "expensive motorcycle clothing can't be sold online", and that "selling to another country is impossible". Fortunately, Rob is quite stubborn. Based on his personal interest in AGV's premium racing helmets, especially the Valentino Rossi replicas, he decides to buy these helmets and offer them for sale on eBay. The garage box that serves as his warehouse soon became too small, the AGVs are sold all over the world and on February 8th, Rob decided to turn his hobby into his new work: the birth of ChromeBurner is officially a fact! So now it's 10 years later and time has certainly not stood still. Through this timeline, we will take you along the most important milestones of our company and we will give you an idea of our plans for this year!


On 8 February Rob registered "Motorhelmetsonline B.V." at the Chamber of Commerce. The range consists only of helmets of the AGV brand, which are shipped from a garagebox in Nieuwkuijk.


The company moves to a 600 m2 building in Waalwijk, including a showroom. The name changes to Zone212 ("To want to"). Among others, Dainese, Shoei, and Shark are added to the assortment.


Another name change, to ChromeBurner Motorgear, with corresponding rebranding for the corporate identity. The showroom remains, but the focus is put more clearly on online sales with, among other things, a new website.


An important year for ChromeBurner. Because of the growth and the available potential, the company structure is adjusted. Rob takes a more strategic position and the first departments begin to form under him, with a head of logistics, head of online sales, and someone for the administration. This allows employees to specialize more and optimize processes, where previously there were mostly "jack-of-all-trades". More staff are also being recruited such as graphic designers, dedicated customer service staff and an IT person.


No less than 25 new brands are added and the warehouse goes up: there is now 600 square meters of storage space. On our order, AGV produces their new K-3 SV with Rossi's "Donkey" design and we start sponsoring Wayne Tessels in the Superstock 1000 class.


An important milestone: we break through the €10 million sales mark. Our warehouse is already full again and we move into a second warehouse right next to our own 1600 square meters premises.


Our growth does not go unnoticed! We are awarded an FD Gazelle by the Financieel Dagblad; an award for the fastest-growing companies in the Netherlands. We acquire, a webshop for motorcycle batteries.


Perhaps the most important year for ChromeBurner. After a major renovation, we are moving back to Nieuwkuijk in February, but now to a modern building right next to the A59 motorway. Here we have a 600 m2 showroom, a 2400 m2 warehouse and another 400 m2 office space at our disposal. Furthermore, the first ChromeBurner Magazine is published, we receive our second FD Gazelle award, we are number 8 in the E-commerce Top 50 election, we have a fresh new house style (with the characteristic orange color) and we add the 50th brand to our assortment. As a bonus for us motorsport enthusiasts, Mirjam Pol rides in the Dakar with our logo on her bike, suit, and helmet!


We pass the €20 million sales mark, receive our third FD Gazelle award, and with the acquisition of Biker Outfit Schleswig GmbH, a motorcycle clothing specialist in Germany, we go international! With the RAC41 ChromeBurner team we participate in the World Endurance Championship, and Mirjam Pol has an amazing second place finish in the Dakar's Women's ranking!


In 2021 we are not sitting still either. We add our 80th brand, expand our warehouse further, pass the €30 million sales mark and this year once again receive an FD Gazelle award. The website is now also under our management, and with RAC41 ChromeBurner we celebrate a second place finish at the 24h of Le Mans!


At the time of publication of this blog, only 2 months have passed in 2022, but a few things are already certain. We will of course be celebrating our 10th anniversary, we will be adding even more brands and we will be stocking up on even more products. In terms of sales, we want to reach €40 million. Mirjam Pol has just finished the Dakar, and managed to finish in 49th position, and is the best-classified woman on a motorcycle. Furthermore, RAC41 ChromeBurner should be able to compete for the podium in every race, and hopefully, we will be able to organize some great events for our customers again this year!

Almost anything for any riding style!

Over our short but powerful history, we've provided all kinds of different motorcyclists with gear to suit them. Find the products that suit you by the styles below!

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